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Marketing Archives - Tenth Crow Creative

How to get a handle on all of your marketing touchpoints

Your healthcare network, nonprofit or community-based organization produces tons of marketing assets. Time to take inventory of it all.
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How a brand audit can diagnose what’s ailing your brand

Marketing challenges, like campaigns that don’t quite hit the mark, often arise when the organization isn’t aligned on its mission. A brand audit will help you chart a better path. Read More

Translating complex healthcare concepts into simple, compelling messages

Your audiences are busy and distracted. Here’s how to make your marketing messages to both internal and external stakeholders smart, simple and on-target. Read More

Which marketing channels are best for your rural healthcare or community-based organization?

For small rural or regional institutions, success depends on knowing and speaking to the unique characteristics of your audience.Read More

5 smart strategies for managing healthcare marketing priorities

The leader of the cardiology practice wants additional social media messaging for American Heart Month in February. Then the head of orthopedics drops by your office to chat about her idea for a campaign to spotlight a new surgeon. 

No … Read More

Addiction recovery marketing – what to do if you can’t afford a LegitScript certification

Behavioral health organizations that provide addiction recovery services must be able to reach people needing help where they consume information. These days, that largely means through digital messaging, especially on mobile devices. A 2019 ScienceDirect report found that 94% of … Read More

So you want to change your organization’s name

When healthcare, behavioral health, affordable housing, food shelf, or other community-based organizations addressing social determinants of health decide to rebrand, part of the process may include a name change. Reasons to do so vary – it could be that the … Read More

9 signs that your healthcare, wellness, or community-based organization is ready for a rebrand

You can say your brand stands for xyz, but in reality, people’s perceptions, impressions, gut feelings, and understandings of who your organization is and what it stands for makes up your brand (whether you like it or not). As organizations … Read More

How to get patients to come back – Communicating trust, safety, and health through design

It is well established that people have been putting off healthcare because of fears of getting COVID-19. From getting routine physicals, vaccines, and dental care to undergoing needed or elective surgical procedures, treating chronic conditions, and even going to the … Read More

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