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Branding Archives - Tenth Crow Creative

Which marketing channels are best for your rural healthcare or community-based organization?

For small rural or regional institutions, success depends on knowing and speaking to the unique characteristics of your audience.Read More

5 smart strategies for managing healthcare marketing priorities

The leader of the cardiology practice wants additional social media messaging for American Heart Month in February. Then the head of orthopedics drops by your office to chat about her idea for a campaign to spotlight a new surgeon. 

No … Read More

So you want to change your organization’s name

When healthcare, behavioral health, affordable housing, food shelf, or other community-based organizations addressing social determinants of health decide to rebrand, part of the process may include a name change. Reasons to do so vary – it could be that the … Read More

Why a strong brand identity is important for healthcare and wellness organizations

At Tenth Crow Creative, we work with a variety of organizations that address social determinants of health (SDOH) in their communities. SDOH are conditions in the environments in which people are born, live, learn, work, play, worship, and age … Read More

Identifying Community Social Determinants of Health

Housing, social supports, geography, and education/school education are tapped as top common social determinants of health. But, customization is key in identifying your community’s social determinants of health, and establishing partnerships with some or all of your community stakeholders is … Read More

SDOH Strategy – Best Practices

These best practices for developing a community social determinants of health strategy underscore the importance of having comprehensive, multi-targeted and coordinated communications strategies, plans and executions. Learn more.

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Addressing Social Determinants of Health Provide Economic Opportunities

Within every threat is an opportunity. Addressing social determinants of health in our communities will not only improve health outcomes and lower healthcare costs but will create a host of mission-driven economic opportunity. That’s an important message to communicate and … Read More

06 Mar '19

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Rebrands & returns on investment for your healthcare, wellness, or community-based organization

“So, how will our return on investment be measured for this rebrand?” That’s a question we sometimes get when a client is contemplating a rebrand. The advancement of digital technology has certainly changed the marketing world, especially those advancements … Read More

What is Brand Essence and why should you care?

We have created and evolved brands for a wide variety of clients and, of course, have a process for doing so. Our process is exploratory and collaborative, designed to dig deep to determine the brand and identify its components. … Read More

The Future of Healthcare Marketing: Fostering Communities of Wellness

Healthcare marketing is changing…and in an exciting way. No longer is it just about touting how you have the best orthopedic practice in the region and patients should come there to get their knees fixed. Regardless of what will … Read More