Developing a new brand identity takes time, and it’s tempting to shortcut the process. But there are key steps you shouldn’t skip over to ensure alignment of internal and external expression and messaging.
Your healthcare network, nonprofit or community-based organization produces tons of marketing assets. Time to take inventory of it all.
For healthcare, nonprofit and community-based organization marketing, content is king. Give your audiences the info they need—and also what they want: expert advice that will improve their lives.