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How to maximize your nonprofit’s impact report

In the nonprofit world, an impact report occupies a place similar to the annual report in the corporate world. For healthcare nonprofits and community agencies focused on wellness and mental health, an impact report documents results over a … Read More

7 essential steps for naming a healthcare organization

A significant change in service offerings. A new direction or mission. A merger or acquisition. There are plenty of good reasons why healthcare organizations and community nonprofits may be in the market for a new name. 

When we … Read More

How to Communicate Across Healthcare Audiences

In the healthcare world, marketing departments are naturally focused on reaching patients, clients, and prospects in the community.  

But there are other audiences you need to connect with, too: namely, what we call “upstream” groups like regulators, legislators, stakeholders, … Read More

How graphic design enhances healthcare marketing

As a marketing professional in the healthcare field, you know all too well that the messages we communicate to our audiences are naturally complex. Physical and mental health topics can be intimidating and scary to patients. The language of … Read More

Building a new brand for merging healthcare organizations

Whether for-profit or nonprofit, healthcare organizations join forces for all kinds of reasons: to expand their footprint, to pool resources, to add complementary services. Mergers and acquisitions are paths to growth in this field. For healthcare marketers, the challenge … Read More

Make it easy for patients to find your healthcare services with SEO.

Search engine optimization. It’s not at the top of the list of favorite tasks for any healthcare marketing professional we know. 

Yet SEO is an integral tool for any marketing plan. It’s often overlooked or ignored because the topic … Read More

Making a case for creative briefs

Is your healthcare marketing team still diving into projects without scope or specs? Time to implement a simple creative brief.
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Healthcare and nonprofit marketing campaigns – 5 steps to ensure success

You won’t know what works and what doesn’t if you don’t set goals and metrics. Plus, reporting elevates your marketing team’s profile.
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New website in your plans? A custom design is the way to go.

Website templates may be appealing for their low cost and easy path to launch. But beware of the limitations and hidden costs. Read More

Rebranding your healthcare, nonprofit, or community organization? Here’s how to do it right.

Developing a new brand identity takes time, and it’s tempting to shortcut the process. But there are key steps you shouldn’t skip over to ensure alignment of internal and external expression and messaging.
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