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Welcome to the Tenth Crow Blog

Building a new brand for merging healthcare organizations

Whether for-profit or nonprofit, healthcare organizations join forces for all kinds of reasons: to expand their footprint, to pool resources, to add complementary services. Mergers and acquisitions are paths to growth in this field. For healthcare marketers, the challenge … Read More

Make it easy for patients to find your healthcare services with SEO.

Search engine optimization. It’s not at the top of the list of favorite tasks for any healthcare marketing professional we know. 

Yet SEO is an integral tool for any marketing plan. It’s often overlooked or ignored because the topic … Read More

Making a case for creative briefs

Is your healthcare marketing team still diving into projects without scope or specs? Time to implement a simple creative brief.
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Healthcare and nonprofit marketing campaigns – 5 steps to ensure success

You won’t know what works and what doesn’t if you don’t set goals and metrics. Plus, reporting elevates your marketing team’s profile.
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New website in your plans? A custom design is the way to go.

Website templates may be appealing for their low cost and easy path to launch. But beware of the limitations and hidden costs. Read More

Rebranding your healthcare, nonprofit, or community organization? Here’s how to do it right.

Developing a new brand identity takes time, and it’s tempting to shortcut the process. But there are key steps you shouldn’t skip over to ensure alignment of internal and external expression and messaging.
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How to get a handle on all of your marketing touchpoints

Your healthcare network, nonprofit or community-based organization produces tons of marketing assets. Time to take inventory of it all.
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Develop great content to build audience engagement

For healthcare, nonprofit and community-based organization marketing, content is king. Give your audiences the info they need—and also what they want: expert advice that will improve their lives. Read More

How a brand audit can diagnose what’s ailing your brand

Marketing challenges, like campaigns that don’t quite hit the mark, often arise when the organization isn’t aligned on its mission. A brand audit will help you chart a better path. Read More

Translating complex healthcare concepts into simple, compelling messages

Your audiences are busy and distracted. Here’s how to make your marketing messages to both internal and external stakeholders smart, simple and on-target. Read More

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