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Welcome to the Tenth Crow Blog

Which marketing channels are best for your rural healthcare or community-based organization?

For small rural or regional institutions, success depends on knowing and speaking to the unique characteristics of your audience.Read More

The power of patient-centric marketing messages

Consumer brands are great at building personal relationships with their customers. Healthcare marketers are smart to use the same playbook.Read More

5 smart strategies for managing healthcare marketing priorities

The leader of the cardiology practice wants additional social media messaging for American Heart Month in February. Then the head of orthopedics drops by your office to chat about her idea for a campaign to spotlight a new surgeon. 

No … Read More

The moral determinants of health

A fascinating article from JAMA that reflects our beliefs at Tenth Crow Creative and why we are committed to helping organizations addressing social determinants of health communicate their missions. In just two pages, the author, Don Berwick, makes the case that by embracing the … Read More

Addiction recovery marketing – what to do if you can’t afford a LegitScript certification

Behavioral health organizations that provide addiction recovery services must be able to reach people needing help where they consume information. These days, that largely means through digital messaging, especially on mobile devices. A 2019 ScienceDirect report found that 94% of … Read More

So you want to change your organization’s name

When healthcare, behavioral health, affordable housing, food shelf, or other community-based organizations addressing social determinants of health decide to rebrand, part of the process may include a name change. Reasons to do so vary – it could be that the … Read More

The intersection of benefit design, social determinants of health, and COVID-19 response

Shout out to our friends at the Smarter Health Care Coalition and Healthsperien for their insightful piece, regarding opportunities for designing health insurance plans to include benefits that address social determinants of health. Exciting stuff as we look further upstream to … Read More

How prioritizing health is a prescription for US prosperity

We’ve been thinking about this concept for a while and it’s nice to see it articulated so well by McKinsey & Company. Great efforts are being made (and must continue) to redefine healthcare as keeping people well, as opposed to just … Read More

9 signs that your healthcare, wellness, or community-based organization is ready for a rebrand

You can say your brand stands for xyz, but in reality, people’s perceptions, impressions, gut feelings, and understandings of who your organization is and what it stands for makes up your brand (whether you like it or not). As organizations … Read More

How to get patients to come back – Communicating trust, safety, and health through design

It is well established that people have been putting off healthcare because of fears of getting COVID-19. From getting routine physicals, vaccines, and dental care to undergoing needed or elective surgical procedures, treating chronic conditions, and even going to the … Read More