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Welcome to the Tenth Crow Blog

Translating complex healthcare concepts into simple, compelling messages

Your audiences are busy and distracted. Here’s how to make your marketing messages to both internal and external stakeholders smart, simple, and on-target. Read More

You deliver great customer service. Are you getting it from your agency?

Many marketers don’t feel heard or included by their external agency partners. We work differently, and here’s why that matters.
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Mission critical: strategies for recruiting healthcare employees

With healthcare staffing at a crisis point, marketers are being tasked with creating campaigns for recruitment. Here are 4 smart marketing strategies to reach the right applicants. Read More

It might be time to outsource your website content writing

Learn about the benefits of outsourcing your website content generation. Read More

Which marketing channels are best for your rural healthcare or community-based organization?

For small rural or regional institutions, success depends on knowing and speaking to the unique characteristics of your audience.Read More

The power of patient-centric marketing messages

Consumer brands are great at building personal relationships with their customers. Healthcare marketers are smart to use the same playbook.Read More

5 smart strategies for managing healthcare marketing priorities

The leader of the cardiology practice wants additional social media messaging for American Heart Month in February. Then the head of orthopedics drops by your office to chat about her idea for a campaign to spotlight a new surgeon. 

No … Read More

The moral determinants of health

A fascinating article from JAMA that reflects our beliefs at Tenth Crow Creative and why we are committed to helping organizations addressing social determinants of health communicate their missions. In just two pages, the author, Don Berwick, makes the case that by embracing the … Read More

Addiction recovery marketing – what to do if you can’t afford a LegitScript certification

Behavioral health organizations that provide addiction recovery services must be able to reach people needing help where they consume information. These days, that largely means through digital messaging, especially on mobile devices. A 2019 ScienceDirect report found that 94% of … Read More

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