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Welcome to the Tenth Crow Blog

So you want to change your organization’s name

When healthcare, behavioral health, affordable housing, food shelf, or other community-based organizations addressing social determinants of health decide to rebrand, part of the process may include a name change. Reasons to do so vary – it could be that the … Read More

The intersection of benefit design, social determinants of health, and COVID-19 response

Shout out to our friends at the Smarter Health Care Coalition and Healthsperien for their insightful piece, regarding opportunities for designing health insurance plans to include benefits that address social determinants of health. Exciting stuff as we look further upstream to … Read More

How prioritizing health is a prescription for US prosperity

We’ve been thinking about this concept for a while and it’s nice to see it articulated so well by McKinsey & Company. Great efforts are being made (and must continue) to redefine healthcare as keeping people well, as opposed to just … Read More

9 signs that your healthcare, wellness, or community-based organization is ready for a rebrand

You can say your brand stands for xyz, but in reality, people’s perceptions, impressions, gut feelings, and understandings of who your organization is and what it stands for makes up your brand (whether you like it or not). As organizations … Read More

How to get patients to come back – Communicating trust, safety, and health through design

It is well established that people have been putting off healthcare because of fears of getting COVID-19. From getting routine physicals, vaccines, and dental care to undergoing needed or elective surgical procedures, treating chronic conditions, and even going to the … Read More

Three steps organizations can take to address health disparities

Systemic focus and change are needed in healthcare to create a more equitable healthcare system. While the article sets forth three steps to do so, a critical underlying theme, especially for us marketers, is to focus communications on building trust … Read More

Building Hospital-Community Partnerships

As a society, we tend to think of healthcare as the first and last stop when it comes to keeping people healthy. In reality, health and wellbeing begin much earlier than a healthcare provider’s office. Housing, food, employment, transportation, education, … Read More

Why a strong brand identity is important for healthcare and wellness organizations

At Tenth Crow Creative, we work with a variety of organizations that address social determinants of health (SDOH) in their communities. SDOH are conditions in the environments in which people are born, live, learn, work, play, worship, and age … Read More

COVID-19, Social Determinants of Health & Value-Based Care

We are all struggling through this pandemic but, unfortunately, some are struggling more than others. Recent studies show that there has been a significant disproportionate impact on Hispanic and Black Americans.¹ The explanations for the difference vary and include … Read More

Identifying Community Social Determinants of Health

Housing, social supports, geography, and education/school education are tapped as top common social determinants of health. But, customization is key in identifying your community’s social determinants of health, and establishing partnerships with some or all of your community stakeholders is … Read More

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