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When it comes to messaging, how you communicate is as important as what you communicate.

The right identity and messaging differentiates your organization, illustrates your personality and establishes an emotional connection with your audiences. Our team has a wide range of talents, but our collective strength lies in standing in the shoes of your stakeholders and developing an identity and messaging that they understand, relate to and act upon. Clients often come to us when they’re looking for help developing a forward-thinking identity that represents their values, or when they need an integrated campaign that effectively communicates a message that may be difficult to convey in a relevant way.

Let’s get specific.
What does your organization need?

 

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Brand audit

You’re not sure whether your organization’s brand values, personality and mission are aligned with your external and internal messaging, or whether your brand positioning is strong enough, clear enough or focused enough to resonate with your stakeholders. We do a deep dive into your brand, delivering a brand audit that includes a refined vision for your brand, an assessment of where brand alignment is needed to reach that vision and recommendations for honing your brand positioning.

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Brand strategy & identity

You’d like to update your brand by improving, modernizing or refining it to better support your goals for growth, and need help strategizing, developing and launching your refreshed brand. We do our due diligence and deliver a brand audit and brand guide, along with some or all of the following; logo, tagline, website, identity collateral, advertising, a communications plan for and implementation of a brand launch.

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Branded campaign

You have an initiative, service or product that you need to market. We can help by creating a themed campaign, and developing,  implementing and evaluating an integrated communications plan that accomplishes your goals.

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Content strategy and development

You want to position your organization as a thought leader and resource for information in your industry to help drive organizational awareness, educate stakeholders in ways that fulfill your mission and/or  increase revenues or donations. We work with you to develop a content management strategy and plan, and then implement the plan through creating and disseminating the content to your stakeholders.

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Marketing strategy & support

You’re looking for an insightful, skilled and attentive group of marketing experts to act as an extension of your team, helping to develop and support your marketing plans. This would involve strategy, design and copywriting support, or help with creating brand, usage or template guides for your team to use.

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Not sure?

Not sure what should be your priority? Know something needs to be done but are not sure where to start? Talk with us, we can help.