fbpx
Image
Top
Menu

Branding Archives - Page 2 of 4 - Tenth Crow Creative

How to Market Yourself as an Industry Expert

One of the best parts of our jobs is that we get to help brilliant and capable professionals bring their knowledge to the world, to change and improve the lives of the people they are trained to serve. A component … Read More

Starting to look for a marketing firm? Here are 5 things to do first.

Picking the right partner for your marketing, branding or advertising efforts is important, not only because these projects can be resource intensive but because the partnership can have a major impact on the future of your business. You may … Read More

Content, data and healthcare marketing; where are we going?

We recently attended the annual conference put on by the New England Society for Healthcare Communications (NESHCo). This is our third year in a row of attending and it’s always been informative and fun – this year there was … Read More

“Delight is not a campaign” – How to create more meaningful customer engagement

One delightful surprise.

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we’re going to look at the concept of … Read More

5 tenets of successful branding for professional service firms

A brand is a complex and multifaceted thing, comprised of a business’ reputation, positioning, strengths, weaknesses, visual identity, as well as actual products or services. For professional services, your brand is arguably your most important asset and can make … Read More

Best advertising practices for professional service firms

If you are exploring new ways to take your professional service firm’s brand awareness, customer acquisition, or business development efforts to the next level, advertising is an essential and unavoidable piece of the marketing puzzle. That said, advertising is … Read More

How (and why) to develop an ideal client profile for professional service firms

Most professional service organizations operate with a nonexistent – or at best, a hazy – sense of exactly who they exist to serve. The official term for this person is “ideal client”, and this blog post will explain why and … Read More

Honesty in Healthcare Branding: How one hospital used transparency in their marketing

Located in St. Albans, Vermont, Northwestern Medical Center (NMC) is a non-profit community health center with a majority of their patients residing in the rural areas of northwestern Vermont. When coming up with a campaign for their Orthopaedics department last October/September, … Read More

Why your professional service brand’s visual identity matters more than you think

One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the … Read More

How to know if your professional service is ready for a rebrand

A recent study from the Technology Services Industry Association (TSIA) has found that a company’s success is “increasingly being determined by their ability to ‘defend and protect’ AND ‘adapt and transform’ at the same time.” This balance between upholding tradition and … Read More