Located in St. Albans, Vermont, Northwestern Medical Center (NMC) is a non-profit community health center with a majority of their patients residing in the rural areas of northwestern Vermont. When coming up with a campaign for their Orthopaedics department last October/September, … Read More
One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the … Read More
A recent study from the Technology Services Industry Association (TSIA) has found that a company’s success is “increasingly being determined by their ability to ‘defend and protect’ AND ‘adapt and transform’ at the same time.” This balance between upholding tradition and … Read More
Professional Service organizations (law firms, healthcare organizations, banks and financial services, architects and the like) face a unique challenge: claiming a unique positioning in a highly competitive market full of “me too” brands. Nothing is more important to long-term business … Read More
Claiming brand differentiation can be difficult for professional service firms for a number of reasons:
It’s a fact of life: we all interact with dozens of brands a day. From the brands of toothpaste or coffee we choose to the clothes we choose to wear to work, we’re swimming in brand choices and developing brand … Read More
As with any business or organization, from time to time, it’s important for healthcare organizations and medical practices to check in on the health of their brands. Brand assessments are a natural, essential step in the evolution of any … Read More
These days, it’s impossible to run a business without encountering what feels like a requirement to have and maintain multiple social media accounts. We’re often asked by clients, “How do I know which social media networks are right for … Read More
