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Welcome to the Tenth Crow Blog

What is Brand Essence and why should you care?

We have created and evolved brands for a wide variety of clients and, of course, have a process for doing so. Our process is exploratory and collaborative, designed to dig deep to determine the brand and identify its components. … Read More

Conducting the Search for a Branding or Creative Agency: A How-To for Law Firms

This post follows a post we recently shared on the importance of law firms finding a shared purpose. We now focus on how to go about discovering your shared purpose and bring it to life.

As mentioned before, you … Read More

How to Use a Brand Guide

The last step of a rebrand or brand refresh effort is the hand-off of a Brand Guide, a document that defines how the brand should be handled moving forward. The leadership or marketing department in the company or organization receives … Read More

Are We a Law Firm or Just Some Attorneys Practicing Under One Roof? Finding Shared Purpose.

Law firms are born out of sharing: sharing profits, risk, knowledge, expertise, and resources, all with the desire to achieve stability and, where sought, scalability. But one thing law firms tend to be short on sharing is a purpose. … Read More

The Future of Healthcare Marketing: Fostering Communities of Wellness

Healthcare marketing is changing…and in an exciting way. No longer is it just about touting how you have the best orthopedic practice in the region and patients should come there to get their knees fixed. Regardless of what will … Read More

What we Launched, Learned & Celebrated in 2017

In the grand scheme of the lifetime of an agency, a year isn’t all that much. But it sure can feel like a lot. 2017 was a busy, dynamic year for us at Tenth Crow Creative, one that involved … Read More

Practicing thought leadership for your healthcare organization

No company starts as a thought leader within their industry. Rather, their reputation as a forward thinking industry leader is built through time, effort and commitment to learning and sharing knowledge that helps move their field forward . In … Read More

How to Market Yourself as an Industry Expert

One of the best parts of our jobs is that we get to help brilliant and capable professionals bring their knowledge to the world, to change and improve the lives of the people they are trained to serve. A component … Read More

Millennials are changing the professional service industry – here’s what you need to know

Just last year, the millennial generation took over as the largest living population in the United States. As a professional service, your company should be anticipating how to handle an increase in millennial clients, who have behaviors and beliefs … Read More

Content, data and healthcare marketing; where are we going?

We recently attended the annual conference put on by the New England Society for Healthcare Communications (NESHCo). This is our third year in a row of attending and it’s always been informative and fun – this year there was … Read More