One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the … Read More
A recent study from the Technology Services Industry Association (TSIA) has found that a company’s success is “increasingly being determined by their ability to ‘defend and protect’ AND ‘adapt and transform’ at the same time.” This balance between upholding tradition and … Read More
Professional Service organizations (law firms, healthcare organizations, banks and financial services, architects and the like) face a unique challenge: claiming a unique positioning in a highly competitive market full of “me too” brands. Nothing is more important to long-term business … Read More
Claiming brand differentiation can be difficult for professional service firms for a number of reasons:
Strong, resonant and impactful branding for nonprofit organizations is more important than ever, for the simple reason that competition for the time and attention of your audience members is growing increasingly fierce. We each endure a barrage of messages, … Read More
We are all familiar with the term “The Comfort Zone”.
It’s safe, it’s easy, it feels good. And it can be necessary to stay there for a while. Yet, as we all know, Richard Branson or Serena Williams wouldn’t … Read More
It’s a fact of life: we all interact with dozens of brands a day. From the brands of toothpaste or coffee we choose to the clothes we choose to wear to work, we’re swimming in brand choices and developing brand … Read More
Graphic designers are special people (believe us… we have an office full of ’em) and it can be hard to know how to go about finding a holiday gift that is perfect for their creative, colorful spirits. We thought it would … Read More
In today’s competitive healthcare market, the importance of having a brand that communicates trust, safety and health is paramount. All three are essential – yet nonphysical – aspects of your healthcare brand’s equity, and all three can be established and … Read More
As with any business or organization, from time to time, it’s important for healthcare organizations and medical practices to check in on the health of their brands. Brand assessments are a natural, essential step in the evolution of any … Read More
