Using methods that effectively target rural areas and older populations, we developed materials and personas that connected with the audiences and directed them to the resources they needed.
Tenth Crow worked well with our team of five different organizations, helping us to collaborate and make decisions quickly. They understood the challenges of our demographic (65+) and created advertising that was simple, easy to understand and diverse in creativity.
They were also very helpful in the media strategy and buys that extended across the state and involved a variety of methods (radio, TV, print, digital). They kept the project on time and on budget.
Mary Ellen Reis, Director Of Communications and Development, northeast kingdom council on aging
We evolved the messaging and imagery while staying consistent with the campaign look and feel. Based on the campaign’s initial results, we were able to focus the remaining budget on the most successful communications platforms.