We worked with NMC to develop a completely new website; their goals for the new site included improved user navigation, easier-to-use backend functionality and a livelier appearance with real photos of their providers and patients in action. Guided by thorough competitor research and interviews with users of the site, we designed and developed a responsive site that exceeded NMC’s goals. The site is equipped with a Blog, a dynamic calendar, a community engagement section, donation capability and a physician directory that connects with each area of service, for provider transparency. This site won first place for the 2016 New England Society for Healthcare Communications’ Lamplighter Award for Best Website under $100,000.
