#healthcarecommunications Archives - Tenth Crow Creative

7 essential steps for naming a healthcare organization

A significant change in service offerings. A new direction or mission. A merger or acquisition. There are plenty of good reasons why healthcare organizations and community nonprofits may be in the market for a new name. 

When we … Read More

How to Communicate Across Healthcare Audiences

In the healthcare world, marketing departments are naturally focused on reaching patients, clients, and prospects in the community.  

But there are other audiences you need to connect with, too: namely, what we call “upstream” groups like regulators, legislators, stakeholders, … Read More

Make it easy for patients to find your healthcare services with SEO.

Search engine optimization. It’s not at the top of the list of favorite tasks for any healthcare marketing professional we know. 

Yet SEO is an integral tool for any marketing plan. It’s often overlooked or ignored because the topic … Read More

How to get a handle on all of your marketing touchpoints

Your healthcare network, nonprofit or community-based organization produces tons of marketing assets. Time to take inventory of it all.
Read More

Develop great content to build audience engagement

For healthcare, nonprofit and community-based organization marketing, content is king. Give your audiences the info they need—and also what they want: expert advice that will improve their lives. Read More

How a brand audit can diagnose what’s ailing your brand

Marketing challenges, like campaigns that don’t quite hit the mark, often arise when the organization isn’t aligned on its mission. A brand audit will help you chart a better path. Read More

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