A significant change in service offerings. A new direction or mission. A merger or acquisition. There are plenty of good reasons why healthcare organizations and community nonprofits may be in the market for a new name.
When we … Read More
In the healthcare world, marketing departments are naturally focused on reaching patients, clients, and prospects in the community.
But there are other audiences you need to connect with, too: namely, what we call “upstream” groups like regulators, legislators, stakeholders, … Read More
Search engine optimization. It’s not at the top of the list of favorite tasks for any healthcare marketing professional we know.
Yet SEO is an integral tool for any marketing plan. It’s often overlooked or ignored because the topic … Read More
Your healthcare network, nonprofit or community-based organization produces tons of marketing assets. Time to take inventory of it all.
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For healthcare, nonprofit and community-based organization marketing, content is king. Give your audiences the info they need—and also what they want: expert advice that will improve their lives. Read More
Marketing challenges, like campaigns that don’t quite hit the mark, often arise when the organization isn’t aligned on its mission. A brand audit will help you chart a better path. Read More
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