Educating Vermont’s population and state legislators about the importance of local dentists and their positive impact on our communities
Vermont State Dental Society (VSDS) came to us with a rough campaign concept, ‘Care Beyond the Chair’. The campaign’s goal was to help Vermonters and, in particular, state legislators understand how much local dentists do for their communities beyond their offices. Needing help bringing this idea to life, they contacted us to create a new visual identity (separate from their current branding), messaging and a comprehensive media plan.
Social media planning and implementation
Media planning, PR