Developing a brand identity that visually embodies ‘The Gold Standard’ for one of the world’s largest Captive Insurance Domiciles.
Vermont Captive Insurance has a rich history and strong foundation powered by the expertise of their team, unique infrastructure, and ongoing legislative support. However, over the years their visual brand identity became diluted and outdated. We helped them rebrand and showcase their updated brand identity on a new website.
Advertising Our task was to further define "the Gold Standard,” —a moniker affectionately given to Vermont Captive previously, and to identify their true brand essence. What we discovered through extensive research and stakeholder interviews, was that the heart of Vermont Captive lay in their strength & integrity—always applying their expertise to each situation, and dedication to doing what is right.