Image
Top
Menu

Healthcare Archives - Tenth Crow Creative

How to Make Large Healthcare Organizations Feel Accessible

There are endless benefits to big healthcare systems. Help people see them, in human and empathetic terms.Read More

7 essential steps for naming a healthcare organization

Don’t find yourself at a loss for words; use this guidance for researching, brainstorming, and deciding on a new name.Read More

How to Communicate Across Healthcare Audiences

You reach “upstream” audiences (funders, regulators), “downstream” audiences (patients, clients) and everyone in between. Here’s how to effectively communicate to all.Read More

Building a new brand for merging healthcare organizations

Whether for-profit or nonprofit, healthcare organizations join forces for all kinds of reasons: to expand their footprint, to pool resources, to add complementary services. Mergers and acquisitions are paths to growth in this field. For healthcare marketers, the challenge … Read More

How a brand audit can diagnose what’s ailing your brand

Marketing challenges, like campaigns that don’t quite hit the mark, often arise when the organization isn’t aligned on its mission. A brand audit will help you chart a better path. Read More

Translating complex healthcare concepts into simple, compelling messages

Your audiences are busy and distracted. Here’s how to make your marketing messages to both internal and external stakeholders smart, simple and on-target. Read More

5 smart strategies for managing healthcare marketing priorities

The leader of the cardiology practice wants additional social media messaging for American Heart Month in February. Then the head of orthopedics drops by your office to chat about her idea for a campaign to spotlight a new surgeon. 

No … Read More

So you want to change your organization’s name

When healthcare, behavioral health, affordable housing, food shelf, or other community-based organizations addressing social determinants of health decide to rebrand, part of the process may include a name change. Reasons to do so vary – it could be that the … Read More

The intersection of benefit design, social determinants of health, and COVID-19 response

Shout out to our friends at the Smarter Health Care Coalition and Healthsperien for their insightful piece, regarding opportunities for designing health insurance plans to include benefits that address social determinants of health. Exciting stuff as we look further upstream to … Read More

Sign up below to stay up to date on our latest news