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Healthcare Archives - Tenth Crow Creative

Translating complex healthcare concepts into simple, compelling messages

Your audiences are busy and distracted. Here’s how to make your marketing messages to both internal and external stakeholders smart, simple, and on-target. Read More

5 smart strategies for managing healthcare marketing priorities

The leader of the cardiology practice wants additional social media messaging for American Heart Month in February. Then the head of orthopedics drops by your office to chat about her idea for a campaign to spotlight a new surgeon. 

No … Read More

So you want to change your organization’s name

When healthcare, behavioral health, affordable housing, food shelf, or other community-based organizations addressing social determinants of health decide to rebrand, part of the process may include a name change. Reasons to do so vary – it could be that the … Read More

The intersection of benefit design, social determinants of health, and COVID-19 response

Shout out to our friends at the Smarter Health Care Coalition and Healthsperien for their insightful piece, regarding opportunities for designing health insurance plans to include benefits that address social determinants of health. Exciting stuff as we look further upstream to … Read More

How prioritizing health is a prescription for US prosperity

We’ve been thinking about this concept for a while and it’s nice to see it articulated so well by McKinsey & Company. Great efforts are being made (and must continue) to redefine healthcare as keeping people well, as opposed to just … Read More

9 signs that your healthcare, wellness, or community-based organization is ready for a rebrand

You can say your brand stands for xyz, but in reality, people’s perceptions, impressions, gut feelings, and understandings of who your organization is and what it stands for makes up your brand (whether you like it or not). As organizations … Read More

How to get patients to come back – Communicating trust, safety, and health through design

It is well established that people have been putting off healthcare because of fears of getting COVID-19. From getting routine physicals, vaccines, and dental care to undergoing needed or elective surgical procedures, treating chronic conditions, and even going to the … Read More

Three steps organizations can take to address health disparities

Systemic focus and change are needed in healthcare to create a more equitable healthcare system. While the article sets forth three steps to do so, a critical underlying theme, especially for us marketers, is to focus communications on building trust … Read More

Building Hospital-Community Partnerships

As a society, we tend to think of healthcare as the first and last stop when it comes to keeping people healthy. In reality, health and wellbeing begin much earlier than a healthcare provider’s office. Housing, food, employment, transportation, education, … Read More

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