Whether for-profit or nonprofit, healthcare organizations join forces for all kinds of reasons: to expand their footprint, to pool resources, to add complementary services. Mergers and acquisitions are paths to growth in this field. For healthcare marketers, the challenge … Read More
Marketing challenges, like campaigns that don’t quite hit the mark, often arise when the organization isn’t aligned on its mission. A brand audit will help you chart a better path. Read More
Your audiences are busy and distracted. Here’s how to make your marketing messages to both internal and external stakeholders smart, simple and on-target. Read More
How healthcare marketing must change to keep people well.Read More
The leader of the cardiology practice wants additional social media messaging for American Heart Month in February. Then the head of orthopedics drops by your office to chat about her idea for a campaign to spotlight a new surgeon.
No … Read More
When healthcare, behavioral health, affordable housing, food shelf, or other community-based organizations addressing social determinants of health decide to rebrand, part of the process may include a name change. Reasons to do so vary – it could be that the … Read More
We’ve been thinking about this concept for a while and it’s nice to see it articulated so well by McKinsey & Company. Great efforts are being made (and must continue) to redefine healthcare as keeping people well, as opposed to just … Read More
You can say your brand stands for xyz, but in reality, people’s perceptions, impressions, gut feelings, and understandings of who your organization is and what it stands for makes up your brand (whether you like it or not). As organizations … Read More
It is well established that people have been putting off healthcare because of fears of getting COVID-19. From getting routine physicals, vaccines, and dental care to undergoing needed or elective surgical procedures, treating chronic conditions, and even going to the … Read More
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