How healthcare marketing must change to keep people well.Read More
We’ve been thinking about this concept for a while and it’s nice to see it articulated so well by McKinsey & Company. Great efforts are being made (and must continue) to redefine healthcare as keeping people well, as opposed to just … Read More
We are all struggling through this pandemic but, unfortunately, some are struggling more than others. Recent studies show that there has been a significant disproportionate impact on Hispanic and Black Americans.¹ The explanations for the difference vary and include … Read More
Within every threat is an opportunity. Addressing social determinants of health in our communities will not only improve health outcomes and lower healthcare costs but will create a host of mission-driven economic opportunity. That’s an important message to communicate and … Read More
Healthcare marketing is changing…and in an exciting way. No longer is it just about touting how you have the best orthopedic practice in the region and patients should come there to get their knees fixed. Regardless of what will … Read More
For many professional service organizations, especially law firms and financial institutions, community and charitable sponsorships feel like a required part of the job. No doubt a significant portion of your marketing budget is dedicated to giving to the community, … Read More
We are all familiar with the term “The Comfort Zone”.
It’s safe, it’s easy, it feels good. And it can be necessary to stay there for a while. Yet, as we all know, Richard Branson or Serena Williams wouldn’t … Read More
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