Vermont Precision Tools, a thriving Vermont business since 1968, needed help translating their existing brand to a new and improved product catalog with a goal of upgrading the aesthetics of this important sales piece. We worked with them to develop and design a catalog and also art directed, styled and conducted an in-house photoshoot for their tool set.
Print design and photography
VPT sought a modern, sophisticated look for their product catalog with authentic images of their products versus stock photographs. We conceptualized, styled and photographed an image to cover the front and back of their catalog that highlighted the quality of their tools. Clean and understated, the catalog design complemented their existing brand imagery while offering a sleek upgrade.