Vermont Gas Systems powers Vermont’s Chittenden and Franklin counties with clean, energy efficient and affordable natural gas. A leader in clean energy innovations, Vermont Gas Systems also operates energy efficiency programs to educate customers and ultimately help them save money and reduce their carbon footprint.
Before working with us, VGS’ marketing materials and web presence weren’t optimized for customer comprehension and lacked a consistent look and feel. Through our partnership process, we developed a refined, consistent brand identity for VGS with a resonant voice and targeted copywriting. We applied the new identity to printed collateral and built an entirely new website with improved information architecture and design. We developed and executed digital and print advertising campaigns to boost awareness, overall contributing to a significant increase in customer acquisition and positive community engagement.