Our marketing partnership with Southwire began with a focus on developing solutions for collateral to support their sales teams. Over the years, our work has expanded to include everything from print pieces to support their HR team and their presence at tradeshows to digital advertising and identity development for a range of product brands, as well as designing office murals supporting the company mission and culture. Throughout this wide range of projects, we have been able to provide value to Southwire with strategic marketing insight, a modernized and customer-focused visual identity and a pointed differentiation within a crowded market.
Considering the international scope of their product use and recognition, it is essential for Southwire to have defined and differentiated subsidiary brands. We have developed a number of logos for these product brands and campaigns.