After a thorough customer, market and stakeholder analysis, we developed a refined, refreshed and emotionally impactful brand identity that complemented and built upon their existing look and feel. We worked with them to overhaul their marketing materials and their website. Our collaboration with their in-house marketing team has been effective; brand awareness and local recognition is on the rise, customers’ branch experience is improved, and NBM’s digital banking experience is competitive.
One of NBM’s goals was to increase consistency among their brand’s touch points and to improve customers’ experience in their branch locations. We developed a quarterly marketing campaign to promote sales initiatives with in-branch elements like posters and cards for the tellers’ desks, putting the brand’s down-to-earth, lightly humorous and neighborly tone of voice to use.