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Kitchens Seafood is a seafood product producer for the retail and foodservice markets that offers a range of value-added seafood products. We worked with them to develop a fresh brand identity that honored their heritage in the restaurant and foodservice industries while staking a strong new position in the value-added seafood market. We provided Kitchens Seafood with a comprehensive brand identity including logo, packaging design, product photography, printed collateral and copywriting to launch their new food product assortment.
Brand Identity
Logo
Packaging
Print design
Art direction
Copywriting


Logo exploration

Initial Kitchens Seafood Logo Comps
Initial Kitchens Seafood Logo Comps

Initial Kitchens Seafood Logo Comps
Initial Kitchens Seafood Logo Comps
Kicthens Seafood final logo.

Final logo

The final logo is clean, modern and professional, evoking their years of experience and excellent reputation in the industry. It’s also fresh and dynamic; the playful movement of the vivid red accent color gives┬átheir brand a personable and friendly feeling. They were thrilled with the final result.