Champlain Cable is a world leader in the design and manufacturing of high-performance wire and cable. Based in Colchester, VT, they have been developing custom wire and cable solutions for the aerospace, automotive, military and industrial industries since 1955. They came to us with a brand identity that no longer reflected who they were or what they stood for. It was time for a total overhaul.

We worked with them to identify their brand’s core values and personality traits. Innovation, curiosity, perseverance and a commitment to excellence were at the top of their list, as was a never-give-up attitude and a focus on exceeding customer expectations. From there, we developed a modern, strong and arresting visual identity that maintained classic elements of their original brand while being unmistakably progressive. 

Brand Identity
Website design
Print design


Brand Gear guide

Champlain Cable wanted to communicate their rebrand to their personnel with a document that showcased and celebrated the new look. We developed a brand guide that explained the strategy and motivation behind the new aesthetic while providing guidelines for stewarding the brand.

Website design

Champlain Cable’s goals for a new website included a modern aesthetic with a competitive and responsive design, plus an improved product search function designed to meet the needs of their core web audience, all optimized for lead generation. We applied the new visual identity that we developed for their brand to a completely redesigned website that dramatically improves user experience, navigability and product presentation.