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Healthcare Archives - Tenth Crow Creative

Identifying Community Social Determinants of Health

Housing, social supports, geography, and education/school education are tapped as top common social determinants of health. But, customization is key in identifying your community’s social determinants of health, and establishing partnerships with some or all of your community stakeholders is … Read More

SDOH Strategy – Best Practices

These best practices for developing a community social determinants of health strategy underscore the importance of having comprehensive, multi-targeted and coordinated communications strategies, plans and executions. Learn more.

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Addressing Social Determinants of Health Provide Economic Opportunities

Within every threat is an opportunity. Addressing social determinants of health in our communities will not only improve health outcomes and lower healthcare costs but will create a host of mission-driven economic opportunity. That’s an important message to communicate and … Read More

The Future of Healthcare Marketing: Fostering Communities of Wellness

Healthcare marketing is changing…and in an exciting way. No longer is it just about touting how you have the best orthopedic practice in the region and patients should come there to get their knees fixed. Regardless of what will … Read More

Content, data and healthcare marketing; where are we going?

We recently attended the annual conference put on by the New England Society for Healthcare Communications (NESHCo). This is our third year in a row of attending and it’s always been informative and fun – this year there was … Read More

How (and why) to develop an ideal client profile for professional service firms

Most professional service organizations operate with a nonexistent – or at best, a hazy – sense of exactly who they exist to serve. The official term for this person is “ideal client”, and this blog post will explain why and … Read More

Honesty in Healthcare Branding: How one hospital used transparency in their marketing

Located in St. Albans, Vermont, Northwestern Medical Center (NMC) is a non-profit community health center with a majority of their patients residing in the rural areas of northwestern Vermont. When coming up with a campaign for their Orthopaedics department last October/September, … Read More