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Design Archives - Tenth Crow Creative

What is Brand Essence and why should you care?

We have created and evolved brands for a wide variety of clients and, of course, have a process for doing so. Our process is exploratory and collaborative, designed to dig deep to determine the brand and identify its components. … Read More

Conducting the Search for a Branding or Creative Agency: A How-To for Law Firms

This post follows a post we recently shared on the importance of law firms finding a shared purpose. We now focus on how to go about discovering your shared purpose and bring it to life.

As mentioned before, you … Read More

The Future of Healthcare Marketing: Fostering Communities of Wellness

Healthcare marketing is changing…and in an exciting way. No longer is it just about touting how you have the best orthopedic practice in the region and patients should come there to get their knees fixed. Regardless of what will … Read More

What we Launched, Learned & Celebrated in 2017

In the grand scheme of the lifetime of an agency, a year isn’t all that much. But it sure can feel like a lot. 2017 was a busy, dynamic year for us at Tenth Crow Creative, one that involved … Read More

How to Market Yourself as an Industry Expert

One of the best parts of our jobs is that we get to help brilliant and capable professionals bring their knowledge to the world, to change and improve the lives of the people they are trained to serve. A component … Read More

Starting to look for a marketing firm? Here are 5 things to do first.

Picking the right partner for your marketing, branding or advertising efforts is important, not only because these projects can be resource intensive but because the partnership can have a major impact on the future of your business. You may … Read More

Content, data and healthcare marketing; where are we going?

We recently attended the annual conference put on by the New England Society for Healthcare Communications (NESHCo). This is our third year in a row of attending and it’s always been informative and fun – this year there was … Read More

“Delight is not a campaign” – How to create more meaningful customer engagement

One delightful surprise.

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we’re going to look at the concept of … Read More

5 tenets of successful branding for professional service firms

A brand is a complex and multifaceted thing, comprised of a business’ reputation, positioning, strengths, weaknesses, visual identity, as well as actual products or services. For professional services, your brand is arguably your most important asset and can make … Read More

Best advertising practices for professional service firms

If you are exploring new ways to take your professional service firm’s brand awareness, customer acquisition, or business development efforts to the next level, advertising is an essential and unavoidable piece of the marketing puzzle. That said, advertising is … Read More