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Branding Archives - Tenth Crow Creative

What is Brand Essence and why should you care?

We have created and evolved brands for a wide variety of clients and, of course, have a process for doing so. Our process is exploratory and collaborative, designed to dig deep to determine the brand and identify its components. … Read More

How to Use a Brand Guide

The last step of a rebrand or brand refresh effort is the hand-off of a Brand Guide, a document that defines how the brand should be handled moving forward. The leadership or marketing department in the company or organization receives … Read More

How to Market Yourself as an Industry Expert

One of the best parts of our jobs is that we get to help brilliant and capable professionals bring their knowledge to the world, to change and improve the lives of the people they are trained to serve. A component … Read More

Starting to look for a marketing firm? Here are 5 things to do first.

Picking the right partner for your marketing, branding or advertising efforts is important, not only because these projects can be resource intensive but because the partnership can have a major impact on the future of your business. You … Read More

“Delight is not a campaign” – How to create more meaningful customer engagement

One delightful surprise.

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we’re going to look at the concept of … Read More

Why your professional service brand’s visual identity matters more than you think

One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the … Read More

How to know if your professional service is ready for a rebrand

A recent study from the Technology Services Industry Association (TSIA) has found that a company’s success is “increasingly being determined by their ability to ‘defend and protect’ AND ‘adapt and transform’ at the same time.” This balance between upholding … Read More

Wondering how your professional service is unique? First, look at how it’s not.

Professional Service organizations (law firms, healthcare organizations, banks and financial services, architects and the like) face a unique challenge: claiming a unique positioning in a highly competitive market full of “me too” brands. Nothing is more important to long-term business … Read More

How to find your professional service firm’s differentiation factor

  Claiming brand differentiation can be difficult for professional service firms for a number of reasons:

  • Professional service industries are constantly undergoing change, and firms find themselves shaping and expanding services to meet evolving demands 
  • Professional service firms often … Read More

5 elements of a strong nonprofit brand in 2017

Strong, resonant and impactful branding for nonprofit organizations is more important than ever, for the simple reason that competition for the time and attention of your audience members is growing increasingly fierce. We each endure a barrage of messages, … Read More