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Brand strategy Archives - Tenth Crow Creative

What is Brand Essence and why should you care?

We have created and evolved brands for a wide variety of clients and, of course, have a process for doing so. Our process is exploratory and collaborative, designed to dig deep to determine the brand and identify its components. … Read More

Conducting the Search for a Branding or Creative Agency: A How-To for Law Firms

This post follows a post we recently shared on the importance of law firms finding a shared purpose. We now focus on how to go about discovering your shared purpose and bring it to life.

As mentioned before, you … Read More

Are We a Law Firm or Just Some Attorneys Practicing Under One Roof? Finding Shared Purpose.

Law firms are born out of sharing: sharing profits, risk, knowledge, expertise, and resources, all with the desire to achieve stability and, where sought, scalability. But one thing law firms tend to be short on sharing is a purpose. … Read More

Practicing thought leadership for your healthcare organization

No company starts as a thought leader within their industry. Rather, their reputation as a forward thinking industry leader is built through time, effort and commitment to learning and sharing knowledge that helps move their field forward . In … Read More

Starting to look for a marketing firm? Here are 5 things to do first.

Picking the right partner for your marketing, branding or advertising efforts is important, not only because these projects can be resource intensive but because the partnership can have a major impact on the future of your business. You … Read More

“Delight is not a campaign” – How to create more meaningful customer engagement

One delightful surprise.

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we’re going to look at the concept of … Read More

5 tenets of successful branding for professional service firms

A brand is a complex and multifaceted thing, comprised of a business’ reputation, positioning, strengths, weaknesses, visual identity, as well as actual products or services. For professional services, your brand is arguably your most important asset and can make … Read More

How to know if your professional service is ready for a rebrand

A recent study from the Technology Services Industry Association (TSIA) has found that a company’s success is “increasingly being determined by their ability to ‘defend and protect’ AND ‘adapt and transform’ at the same time.” This balance between upholding … Read More

How to find your professional service firm’s differentiation factor

  Claiming brand differentiation can be difficult for professional service firms for a number of reasons:

  • Professional service industries are constantly undergoing change, and firms find themselves shaping and expanding services to meet evolving demands 
  • Professional service firms often … Read More