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Welcome to the Tenth Crow Blog

How to turn company sponsorships into marketing opportunities

For many professional service organizations, especially law firms and financial institutions, community and charitable sponsorships feel like a required part of the job. No doubt a significant portion of your marketing budget is dedicated to giving to the community, … Read More

Starting to look for a marketing firm? Here are 5 things to do first.

Picking the right partner for your marketing, branding or advertising efforts is important, not only because these projects can be resource intensive but because the partnership can have a major impact on the future of your business. You … Read More

“Delight is not a campaign” – How to create more meaningful customer engagement

One delightful surprise.

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we’re going to look at the concept of … Read More

5 tenets of successful branding for professional service firms

A brand is a complex and multifaceted thing, comprised of a business’ reputation, positioning, strengths, weaknesses, visual identity, as well as actual products or services. For professional services, your brand is arguably your most important asset and can make … Read More

Best advertising practices for professional service firms

If you are exploring new ways to take your professional service firm’s brand awareness, customer acquisition, or business development efforts to the next level, advertising is an essential and unavoidable piece of the marketing puzzle. That said, advertising is … Read More

How to know if content marketing is right for your professional services firm

Over the last five years, content has become a cornerstone of successful digital marketing strategies for businesses across industries, for a few simple and compelling reasons, which we’ll discuss below. For professional service firms and organizations, digital content can often … Read More

How (and why) to develop an ideal client profile for professional service firms

Most professional service organizations operate with a nonexistent – or at best, a hazy – sense of exactly who they exist to serve. The official term for this person is “ideal client”, and this blog post will explain why and … Read More

Why your professional service brand’s visual identity matters more than you think

One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the … Read More

How to know if your professional service is ready for a rebrand

A recent study from the Technology Services Industry Association (TSIA) has found that a company’s success is “increasingly being determined by their ability to ‘defend and protect’ AND ‘adapt and transform’ at the same time.” This balance between upholding … Read More

Wondering how your professional service is unique? First, look at how it’s not.

Professional Service organizations (law firms, healthcare organizations, banks and financial services, architects and the like) face a unique challenge: claiming a unique positioning in a highly competitive market full of “me too” brands. Nothing is more important to long-term business … Read More