February 2018 - Tenth Crow Creative

How to Use a Brand Guide

The last step of a rebrand or brand refresh effort is the hand-off of a Brand Guide, a document that defines how the brand should be handled moving forward. The leadership or marketing department in the company or organization receives … Read More

Are We a Law Firm or Just Some Attorneys Practicing Under One Roof? Finding Shared Purpose.

Law firms are born out of sharing: sharing profits, risk, knowledge, expertise, and resources, all with the desire to achieve stability and, where sought, scalability. But one thing law firms tend to be short on sharing is a purpose. … Read More