No company starts as a thought leader within their industry. Rather, their reputation as a forward thinking industry leader is built through time, effort and commitment to learning and sharing knowledge that helps move their field forward . In this blog post, we will be taking a look at how you can build your healthcare organization’s reputation as a thought leader in the medical industry.
Create Readily Available Online Content
Thought leadership is more than just being an expert in your field. It’s also about creating value for both your patients and other medical professionals with educational, helpful content. Strong thought leadership is based in a unique point of view and a progressive, proactive approach to improving as a professional, and as an organization, in the name of better service to your patients and audience at large. There is no better place to put your thoughts and expertise than online. So, what are some ways to turn your expertise into online content?
One of the more time consuming options in practicing thought leadership is finding opportunities to present your organization’s forward-thinking approaches, latest technology and newly developed practices. The key benefit of a presentation is being able to interact with your audience directly via questions and making personal connections. In the medical field, any expert is the main star, and anyone within your staff who is at the front of the pack for their research is worthy of getting an opportunity to share what they know. Even janitorial staff for the healthcare industries have speaking opportunities, and why shouldn’t they? Hospital sanitation is a topic that requires constant education and innovation.
Presentations are a means of further spreading your unique practices and research to potential patients or others in the industry. Speaking at a well-regarded industry conference can position your company as a thought leader to anyone in the audience. Consider the example of a doctor who focuses on developmental training for those with autism and has recently discovered an auditory method to help students succeed in the classroom. Providing your expert with the time to speak at a community Autism Awareness Relay or at a conference for medical professionals focused on autism can help build your organization’s reputation as a leader in Autism practices amongst patients and/or other experts.
Public Relations and Publications
‘Thought leader’ is a title that needs to be earned. Leveraging community news sources is one way of building that reputation amongst your community. Whether it’s via newspapers or news channels, there are options for you to show off your expertise to potential local patients.
Trade Shows and Conferences
Staying up to date with the latest research, practices, and technology sometimes means attending trade shows or conferences. Your involvement can range from attending to tabling to presenting. Participation in any form is an opportunity to showcase that you are an active thought leader, and that you are there to learn more or to showcase what your organization has been doing to advance your field. These events are particularly useful for building professional connections with other experts. Based on what your budget allows, your efforts could involve purchasing a tabling spot, promoting your latest research and discoveries, or purchasing a ticket to the event and aiming to create some new relationships.
These opportunities can be expensive, so look for events that are very relevant to your work. Try to attend one or two a year and make the most of it. After all, these are golden moments to spread word of what you are doing to make a difference in your field, and to receive recognition and support. The more your experts connect with other attendees, are vocal through asking questions or giving their own presentations, and active in showcasing their knowledge and your organization’s name, the more your company’s reputation will flourish.
Becoming a thought leader doesn’t happen in a day or even a few months, but rather, over many years. And while getting started may seem like an uphill battle, the rewards of reaching the top (including an increase of industry experts that want to work for you, recognition in the forms of awards and publications, and a rise in new patients and overall patient satisfaction) are worth it. Choose the options that work best for your team, and start with those. As you grow, continue to include more of these practices in your thought leadership strategy.
Wondering how your company can successfully market itself as a thought leader? Request a free brand consultation and we’ll help you get started.